Ride the Brand
Working at Mediaplus Advertising , I had to apply the Ottawa Festivals brand to a variety of materials. I used the logo burst as a way to show motion on the bike and followed this theme with the bike rack. When the bike rack and wrap were completed, I prepared the assets for print.
Wear the Brand
This brand is all about the bright and energetic logo burst. It’s a great feature that can be applied in a variety of ways to have maximum impact.
Send the Brand
In an ad agency, there’s a large quantity of requests that come in daily. It’s about working quickly while remaining extremely detail-oriented, calmly and resilient in pressure situations.