Less is More
Shoppers Drugmart wants a bigger piece of the market pie, so to speak. They want more customers to have all their shopping needs at one place for the customers’ convenience.
Pushing my Creativity
I kept on coming back to my sketches to create new ideas. I’d create a new concept, test it, and still didn’t get the reaction I was looking for. I realized I was taking this from the wrong angle.
I was focusing on the time spent at Shoppers—just 5 min for all essentials. But it wasn’t powerful enough. Sketching allowed me to build the concept and I realized that I was missing the point. Don’t focus on the 5 min trip, focus on the time gained! I contrasted the original message. Everything fell into place.